OBJECTIVE

This is the third installment of "The Community Effect", an episodic series highlighting Walmart's partnered American-made establishments that help their communities.

In this episode, Diego Quinonez and Gabriella Word, speak on how Igloo Coolers has changed their lives and communities around them. For this episode, I continued the art direction of the original style, assisted with production behind the camera, established tone and storytelling, and directed designers for a final, heartwarming concept.

Agency: Omelet

GCD: Chelsea Kauth
Creative Director: Florian Bodet
Copywriter: Nate Nguyen
Art direction by me.