OBJECTIVE

"Anyone else shave and then spend the next hour just rubbing their face and admiring how smooth and soft it feels?" - r/conversation, Reddit

When we pitched this concept to Harry's, we knew one thing that is so true of all shaving experiences - smooth skin just feels so good. And winning this pitch felt even better.

Working with Emily, our fabulous creative director, we created a fast, action-forward spot (a la Edgar Wright style) style that was able to call out the key selling points and put the emphasis on "Quality, yet Affordable" for the Harry's brand. Plus, I mean, look at those fun shots and text animations.

Agency: Quirk Creative

CCO: Gaelan Draper
Creative Director/Commercial Director: Emily Draper
Art direction + design by me.