WhyHunger

WhyHunger was initially created by musician Harry Chapin in the 70's. With a historic background in music and an impressive mission to end world hunger, WhyHunger wanted to enter the modern era and reach audiences of millenials and Gen Z's. With a Hungerthon campaign coming soon, WhyHunger asked Young Lions participants for additional ideas to support their audience reach. So, we came up with "Invite a +1 to End Hunger" campaign. An integrate partnership with Resy to reach where the working, younger audiences are already at: on social media + in restaurants. Read our slides below to see how the campaign could live on. CW: Lorena Saldaña