Take on RMS

Briumvi is an infusion therapy for relapsing multiple sclerosis. To break through a sea of pharma sameness, we built the brand around what actually makes it stand out: a faster infusion experience and a fiercely supportive ambassador community helping people with RMS live more comfortably as themselves. I owned the brand refresh from the ground up. Led the creative direction of the new campaign guidelines, directing photography, and closely working with the post production team and director across every channel. The results? A TV spot starring real patients with a remix of “Take on Me”, social that finally felt like it belonged in a feed, a cleaner, less "pharma-looking" website, and banners that carried the new system through. Together, the work gave Briumvi a modern, human identity - one that intentionally puts community and confidence at the center of the brand experience. CD + Director: Chris Watts DP: Alexander Chinnici Wardrobe Stylist: Sandy Phan Prop Stylist: Charlotte Long Producer: Annmarie Stec Photographer: Chris Ozer UI Designer: Elena Bastytė https://briumvi.com/