Briumvi

Briumvi is a infusion therapy that helps hold off symptoms of relapsing multiple sclerosis. Though not completely new to the pharmaceutical scene, Briumvi came to us with the hopes of standing out from their competitors with their stand-out treatment experience of a 1 hour infusion, twice per year. Once we looked deeper into Briumvi, we realized what a huge community that they have built through their ambassadors program. With that insight into their inner workings, we positioned their branding to be, at its core, about how people with RMS can continue to embrace their true selves and live much more comfortably with their supportive community. In their brand refresh, we brought to life a tv spot titled "Take on RMS" that uses a remix of "Take on Me" by Aha and stars real Briumvi patients, introduced social that felt naturally UGC compared to any other social advertising Briumvi's ever done, a cleaner website refresh, and banner ads that brought their refreshed brand guideline to life. CD + Director: Chris Watts DP: Alexander Chinnici Wardrobe Stylist: Sandy Phan Prop Stylist: Charlotte Long Producer: Annmarie Stec Photographer: Chris Ozer UI Designer: Elena Bastytė