Let Life In

With their recent brand refresh, Ruggable wanted to firmly stamp themselves as the go-to washable rug made for real life, including messes and all. I led the art direction on the shoot, shaping each scene to highlight the rugs’ design and aesthetic (Ruggable’s signature strength) while bringing the concept “Let Life In” to life. Each story focused on two versions of a woman during her younger self with friends, and later as a woman with children - showing that rugs fit beautifully at every stage of life. I worked tirelessly with the client’s creative director and prop stylist to orchestrate the visuals, ensuring every detail from moodboard to props and character-building wardrobe supported the rugs as the star of each frame. CD + Director: Angela Campos DP: Drew Bienemann Wardrobe Stylist: Sandy Phan Prop Stylist: Molly Crist Producer: Annmarie Stec