Quirk Rebrand

Quirk Creative came with a built-in creative brief: the name. An agency called Quirk can't look like everyone els... it has to earn it. As the lead on this internal rebrand, I set out to build a system that could compete for higher-caliber clients without losing the personality that made Quirk, Quirk. I retained the original red but pushed it somewhere more electric. The introduced color of Quirk Indigo became a metaphor of the sky: expansive, electric, full of possibility. The red oval, borrowed from the dot in the "i" and period in Quirk, represents itself as the brands signature stamp. The result is a visual identity that finally looks as bold as the agency behind it.