Paid Socials | HelloFresh

Working on HelloFresh’s Paid Social and Performance Innovation team means constantly concepting, designing, working with AI, and producing a high volume of ad variations across multiple brands. With briefs tailored to different audiences across brands like HelloFresh, Factor, Green Chef, and more, I've created an average of 50+ assets each week. While our core output leans into UGC-style visuals (often from in-house shoots that I art direct, prop, and style), I also develop more polished, elevated designs that work. Below are a selection of those higher-gloss assets with a few UGC -- which not only aligned with each brand’s aesthetic but also drove stronger performance, with lower CAC and higher customer acquisition. <3 Sr. Copywriter: Elly Ayres