HelloFresh Social Designs

Being the Senior Art Director at HelloFresh's in-house Performance Innovation team meant preparing to art direct against the ever-evolving paid social algorithms and performance metrics constantly. With quick iterations and timelines, I solved static briefs that included all sorts of RTBs and requests, including "do the same as this top performer... but different". Thankfully, it worked and our creative duo were able to design the top performing paid social and display statics. Below are a selection of those glossy + UGC assets that I have art directed both pre=production, production, and post production. Coming up soon: photography sets for our back to school campaign where we focus photography styles to lean even more into the social world. Sr. Copywriter: Elly Ayres