HelloFresh Social Designs

Besides creating systems and templates for the editing and production team, working on HelloFresh’s Paid Social and Performance Innovation team also included constantly concepting, designing, working with AI, and producing a high volume of paid ad variations across multiple brands. You've got to be incredibly flexible and fast working here! With briefs tailored to different audiences across brands like HelloFresh, Factor, Green Chef, and more, I've helped create an average of 50+ high performing assets each week while still trying to be unique and innovative with each asset. Below are a selection of those glossy + UGC assets that I have art directed as well as their newest studio kitchen that I have creative directed from the ground up. Chef's kiss to the entire talented and ambitious team. Sr. Copywriter: Elly Ayres