HelloFresh

Being the Senior Art Director at HelloFresh's in-house paid social team meant preparing to art direct against the ever-evolving paid social algorithms and pulling up a phone to grab UGC content quickly. With quick iterations and timelines, I assist with designed statics, art directing glossy + UGC photography, and ideating social hooks. Below are a selection of those glossy + UGC assets that I have art directed from concept to production to final post. Coming up soon: photography sets for our back to school campaign where we focus photography styles to lean even more into the social world. Sr. Copywriter: Elly Ayres