The Lume pH Scale

No, but really. How does Lume work? In this spot, we introduce the science behind it all in a digestible, color-driven world as girls get to experience how Lume seriously works just beyond the cylindrical bottle. After all, mandelic acid deserves its moment for keeping odor in check. As Art Director, I reimagined Lume’s look beyond their doctor-founder, pulling their bold palette into wardrobe and set design, refreshing their typography, and shaping a spot that could stand out in the deodorant aisle. The result was a scrappy-but-vibrant mix of practical builds and VFX that brought their quirky world to life. Bonus: peep my hand modeling in the microscopic moment. #IMadeItOnTVMom CD + Director: Emily Draper DP: Dan Kennedy Wardrobe Stylist: Jennifer Daniels Set Designer: Izabelle Garcia Producer: Aida Angotti