Different By Design

Kourtney Kardashian's supplement brand had a new mission: make their new pill-formed GLP-1 supplements feel scientifically proven yet still playful in their Lemme brand. This was an art direction feat. From concepting set designs and drawing the illustrations that were central to the commercial's infographic, I curated this Lemme world from moodboard to production. Starring Kourtney's actual celebrity doctor and a couple of my illustrations. CD: Chris Watts Set Design: Maria Fernanda O Morla