Hikup

Ever catch yourself saying “like” a million times in one sentence? That idea sparked Hikup, an app that listens while you talk and tracks the words you overuse, helping you speak more clearly (and way less cringey). This labor-of-love project came together mostly after hours, including a unique musical created pro bono by talented editors and even a passerbyer who got asked, “Do you sing?”. I art directed the project from start to finish: creating the logo, designing the app, and illustrating the lead characters myself. More details on each slide below. ECD: Josh Smutko CIO: Ricardo Diaz CD: Raul Montes Copywriter: Nathan Nguyen Editor: Ben Tomastik Animation: Mulligan Studios