Factor Kitchen Build

For my first major project at HelloFresh, I art directed and collaborated closely with the producer and set designer for this brand new kitchen studio build for HelloFresh. The brief was simple: create a new studio kitchen that felt elevated, yet liveable. We set out to create a modern, design-forward kitchen that didn’t just look beautiful, but worked harder for audiences like Factor and Green Chef that more often were high income. Built with flexibility at its core, the space features fully interchangeable 2x surfaces, 2x backsplashes, and 2x countertops which allowed us to quickly shift between distinct, on-trend kitchen styles. Now, it will set the stage for future social productions, commercials, and other in-house shoots to help create the worlds of all HelloFresh brands. Photos of the second kitchen and the kitchen in-use to come soon... Set Designer: Izzy Garcia