Google One

Google launched with a brand new subscription service to store even more of the things you love. How do we introduce it? With a juxtaposition, nonetheless. Enter Marie Kondo (the queen of getting rid of things that don't spark joy) who will now say keep everything and more that sparks joy in your Google One expanded storage. And Keegan Michael Key plays Keegan Michael Key. In short, we created a longform spot with Marie Kondo showing that Keegan Michael Key can store more things that spark joy in a literal Google One world. My and my partners' role was to see how it comes to life in the stars' socials. ECD: Josh Smutko CD: Raul Montes Jr. Copywriter:

Agency

Omelet

Client

Google One

Role

Jr Art Director

Services

Design Photography Retouching Social Media Strategy Animation Direction

We channeled our inner Marie Kondo for a series of social posts that helped users tidy up and spark joy in their digital lives with Google One.
For Keegan, we surprised his followers with a teaser of all the things he could keep... and there was a lot
And finally, a slew of social GIFs for all to enjoy