Social for Google One
Google launched a new subscription service to store even more of the things you love. We introduced it with a playful juxtaposition: Marie Kondo, queen of decluttering, appearing as an angelic light urging everyone to keep everything that sparks joy, and Keegan-Michael Key… playing himself. Perfection! Working alongside my copywriting partner, I led the art direction -- shaping the longform spot visually and ensuring the concept translated seamlessly across each star’s social channels. With pre-photographed images of Marie Kondo, I leaned fully into each star’s unique social aesthetic to make the visuals feel authentic. The result: a fun, memorable world that brought Google One’s expanded storage to life in a literal, joy-filled way that matched their personalities. ECD: Josh Smutko CD: Raul Montes Jr. Copywriter: Nathan Nguyen
Agency
Omelet
Client
Google One
Role
Jr. Art Director
Services
Design Photography Retouching Social Media Strategy Animation Direction
We channeled our inner Marie Kondo for a series of social posts that helped users tidy up and spark joy in their digital lives with Google One.
For Keegan, we surprised his followers with a teaser of all the things he could keep... and there was a lot
And finally, a few examples of social GIFs for all to enjoy
