Glow Spec Campaign

This was one of the first projects that helped me get my foot into advertising, so I’ve kept it on my front page. Glow was a spec product created by a friend and me after noticing a gap in the market for alarms that lived in the luxury wellness space — especially given the harsh contrast between blaring alarms and the desire for a gentler morning routine. For the campaign, we leaned into that insight by introducing Glow through soothing copy, calming visuals, and an art direction deeply rooted in wellness culture. Across brand activations, social and influencer partnerships, and OOH, the campaign positioned waking up as a more intentional and elevated experience.